![]() This is very much the case when you think of a straightforward online yoga store that sells mats, bottles, or clothing. ![]() Intuitively, you might think that each “thing” added to the cart is a “product”. Referring to buyers, sellers, and products However, the more users you cater to, the more challenging it becomes to keep terminology specific. It’s our way of showing users that we understand them. Good UX text aims to be as specific as possible. ![]() Let’s dive into some examples From specific to generic terminology Should we create an agnostic experience that serves a wide range of users? Should we sacrifice the personalized experience that users resonate with so much?īelow, we’ll share design dilemmas we faced and how we navigated decision-making while prioritizing good UX as much as we could. We constantly find ourselves stuck between a rock and a hard place. They want a smooth and coherent product that lets them build a successful eCommerce business. These consumers have different needs as well as very different levels of expertise and savviness, which poses a unique UX challenge.Īt the end of the day, each user doesn’t care about other users and their specific needs. It serves other Wix verticals, business owners, web developers, and agencies alike. Wix’s eCommerce platform has a wide and varied target audience. It can be a yoga studio, a musician, a community, a rental business, and so on. ![]() In fact, any business that sells anything online counts as an eCommerce business. When most people think of the term “eCommerce”, they envision an online store that sells physical products and ships them to customers. Our goal is to help eCommerce businesses of any kind to quickly build an online presence that meets their unique needs. Wix’s eCommerce group develops everything needed for the online transaction between a seller and a buyer - from a catalog to a cart, checkout, order management, shipping, fulfillment, and more. Now that the platform has been announced publicly, it’s a good time for us, UX Designer, Shiran Edelstein, and UX Writer & Team Leader, Bar Zukerman, to share some dilemmas that our team faced while designing it. Wix just launched its eCommerce platform at the first-ever Wix developer conference, Wix DevCon 2022, in NYC. Dilemmas we faced while designing experiences for Wix’s broad range of eCommerce users
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